Susan Solovic is a good lady. I remember when SBTV.com was started; it was really, really, cutting edge. I mean who would have thunk it; an online video channel– (according to Susan) ” — “An internet form of CNBC.” (Of sorts)
Online video channels aren’t so cutting edge now, are they? The Pulse Network is just one example of what’s happening in the world of online video channels. Susan was one of the early pioneers to jump on the video bandwagon.
Of course, she’s very familiar with video; after all, she was a TV anchorwoman…
I just finished Susan’s latest book, “It’s Your Biz; The Complete Guide to Becoming Your Own Boss.” It’s right up my alley.
I’ve had one of those “online business relationships,” with Susan for a couple of years now. We typically run into each other on the SBA.gov Community Area (Where we are both writers), and/or other online venues that feature pretty much anything that has to do with small business. Susan’s always been responsive when we’ve chatted, and she’s a person that I consider to be a small business rock star. Reading her new book solidified that for me…easily. And I’ll finally get to meet her in person next month in NYC, as we’re both speaking at a business event there.
Each business book that I read has its own unique theme…its own message. For me, Susan’s book’s them is “Protection.”
Susan’s approach to small business ownership is a 3-pronged one;
1. Make smart choices
Susan feels that would-be business owners should, “Start with something they know, or go for a test drive.” Makes sense. Why would you want to get into the fast food business if you’ve never set foot in a fast food restaurant, except to dine in it? But, if you think that you’re interested in that business, taking a test-drive…however you define it, is a great idea.
2. Break open your piggy bank
Susan thinks that you should use most of your own money, if possible, to start your own business.. Lots of start-ups bootstrap their businesses, and there’s a story in the book about a couple of guys who did just that, with $1,300. And no, I’m not going to share who they were.
3. Protect your…
Assets. Susan also wants you to make sure that you protect your ideas. And Susan really, really, encourages all would-be business owners to spend the money up-front on things like setting up the proper legal structure for your business, and things of that nature. Susan comes from a legal background, and has a section in the book on how to choose the right business attorney. (In a nice, step-by-step way.)
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If you’re thinking about becoming your own boss, It’s Your Biz features chapter after chapter of tips on how to start a business correctly. There’s also some great stories of Susan’s own business successes and failures. You’ll end up liking Susan just as much as I do. And, you’ll be more prepared to become your own boss.
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