(Ann Handley, at a Cleveland, Ohio Content Marketing event)
For starters, she’s the best writer on the planet.
“My arms are empty, but I’m carrying an uncontainable mix of baby boy joy; the sweet smells of childhood; and cruddy, exhausting, hilarious teenage agonies freshly capped with some annoyance from this morning, when he insisted he was ready to go when most of what’s now stuffed in those two bags was still roaming the house, itinerant. This he shouted over his shoulder at me as he scurried to retrieve it.”
Ann doesn’t stop there;
“Headed down to security, he’s forgotten all that. He doesn’t carry any of that with him, because his head is full of where he’s going, not what’s already behind him. He has 50 pounds strapped to his body, but he steps as lightly as a lamb.
I love the way he never looks back. In part because he’s already gone.”
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— from www.annhandley.com
I wish that I could write like that.
I’ve known Ann for about 3 years, I believe. We met on Twitter.
Recently, we met in-person. That was cool.
Ann is the CCO of MarketingProfs.com, a huge membership-based marketing site for marketers. And, she’s the co-author of an amazing book titled, Content Rules.
If you write anything online, you need to buy this book.
As a matter of fact, if you create any type of content for the online business space, you need to buy this book.
I’ve been creating content online for about 5 years now. The scary thing is that I thought that most of what I’ve been doing has been right. Reading the book has ruined that silly notion. (Thanks, Ann. CC-you too.)
I’m interrupting this post to let you know that a Dad by the name of C.C. Chapman is the co-author of Content Rules.
I had the pleasure of meeting C.C. last month. Cool guy. Has a cool website- http://www.digitaldads.com/
Back to my blunders….
The thing that’s really been missing in my business…and as a content creator of sorts, is a real S T R A T E G Y. Big time.
For example, sometimes I put a blog post up, without it being part of a strategy. (Part of it is my A.D.D.)
I’m just going to leave it there. Let’s just say that I’m working on changing that. Immediately. LP is help me shape my content a little bit more.
My point is this; if you’re a content creator, and you feel that you need to fine-tune your strategy a a bit, (if you even have one) grab a copy of this book.
If you don’t feel that you need to change anything, grab Ann and C.C.’s book.
“The Truth is that creating content does not have to be complex. There is no rigid formula you must learn in order to do it well. Bt applying a few general rules, anyone can begin producing great stuff.” – from Content Rules, John Wiley & Sons, Publisher
Do you produce content? Are you doing it well? Do you know Ann? C.C. Chapman?
Have you read the book? Are you going to?