(Do you think this lady cares about SEO?)
There’s a legal battle brewing in our nation’s breadbasket, and the federal judge that’s been assigned to this franchise lawsuit may have to brush-up on his SEO knowledge.
According to a blog post written by my friend, all-around great guy, and franchisee attorney, Rush Nigut, a lawsuit was recently filed by Iowa fitness franchise Farrell’s Extreme Bodyshaping, Inc. against Kosama, another fitness franchise headquartered in the Des Moines, Iowa area.
Here’s where this gets interesting…
According to Rush (and The Business Record);
“Both franchises specialize in a 10-week body “transformation”. Farrell’s is the established franchise in the area marketplace while Kosama is the upstart. Both appear to be having some success at developing franchise locations in several states.”
Now, for you SEO buffs;
“Farrell’s alleges that Kosama used keywords and metatags associated with Farrell’s to drive Internet traffic from Farrell’s to the Kosama Web sites. The Business Record article rightly focuses on the trademark infringement issues which are the heart of the federal lawsuit.“
This is a pretty important development, and more of these lawsuits will probably come up.
Read what Rush suggests prospective franchisees should be asking about trademarks on his Rush On Business blog.
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Do you know what else you should be asking?
I do
