Unless the franchise business concept you're currently having a love affair with is the 1st of it's kind, you're going to have direct competitors. Having competitors can be good or bad, depending on how you look at it. If you're competitors are rock-solid, you're going to have to work harder and smarter than them. On the other hand, if they're weak, you can quickly dominate your local area. There's only one way to find out if your competitors are good or not; you're going to have to ask the
The last franchise blog post in this series on franchise research had to do with roles. (Your role as a franchisee) Hopefully you learned that things aren't always what they seem-especially when they have to do with what your actual role is going to be as an owner. Pictures in a colorful brochure or on a website may or may not depict what the franchisee actually does, day-to-day. Please don't make assumptions about what being a franchisee of whatever franchise concept you've honed in on entails.