If you want to be a successful franchisee, it’s important to stay up on things. Take marketing for instance; there are always new innovations being introduced and while all of them may not be good…or even useful for you to spend time learning about, some of them are. Your franchisor will certainly try to keep you informed of any new marketing techniques and/or tools that can help your bottom line, but you should still do whatever you can to stay up to date on all things marketing. Like
business book reviews
Nicole Fende must of had a blast writing her finance book. She manages to make what lots of people consider to be a super-boring topic-fun. And, that is quite a feat. She did have some help, though. Meet Fluffy... (Fluffy The Finance Feline) According to Nicole, who wrote, "How To Be A Finance Rock Star" mascots are important. She writes, "A Mascot is a touch point, a rallying point and a cheerleader. Who wouldn't want one?" Now, take a minute, grab a Free Chapter of
When I think of small towns, many different visuals pop into my crown head. Such as; Railroad crossings Town squares with diagonal parking spaces Small cafes Country roads (with lots of roadkill) Hardware stores Local department stores I also think of my own time spent living in small towns. The first one was Independence, Iowa. My first job in radio broadcasting led me to this farm town. With a population of 3,000 or so, it was truly a rocking town. (Well, it was for
Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some traction, and was getting known as the place to go for small business news, trends, and updates. Anita knew of me; I had started writing about franchising, and the blog you're reading from right now was one of the first focused specifically on the franchise business. Well, I didn't respond to
Tweet If you're a current franchise owner, why are you working so hard? What's your reason? Is it a short-term reason, or a long-term one? Do you have any idea what I'm really asking? I'll try asking you this question another way; Do you have a plan?
(The family. Nag's Head, North Carolina. August, 2010) Jim told me not to bring his new business book with me on my vacation. Me: "But Jim, you've been such a loyal friend and supporter. How can I not bring it with me to read?" Jim: "Dude, just enjoy yourself. You can read it when you get back." Me: "I know, but I was thinking of doing a cool video book review for you, with the Atlantic Ocean as a backdrop, blah, blah, blah..." Jim: "Don't