You have a great franchise concept.
For one, your franchisees love it. Furthermore, your customers love your products/services. But you’re frustrated.
That’s because you’re not seeing enough prospects. And you’re not alone.
From the American Marketing Association (AMA):
“Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.”
In addition, the AMA says that “Consumers switch between screens up to 21 times an hour according to a British study, which correlates with Microsoft’s claim that the average person’s attention span is now just eight seconds.”
The fact is this: these days, it’s becoming increasingly difficult for brands to stand out-online. Especially in a highly competitive arena like franchising.
Case in point: the number of franchise opportunities prospective franchise owners have to choose from. It’s truly staggering. Can you imagine how they feel? How overwhelmed they must be?
You try staring at a computer screen showing 25 brightly-colored franchise opportunity website ads…trying to decide which ones to click.
Surely, there must be a better way to get them interested in your franchise opportunity.
There has to be, right?
If you want to sell more franchises, you need to get more people clicking to your website-or filling out paid “Request More Information” forms that you’ve placed on several franchise opportunity portals.
Then, once they’re on your website, you need to convince them that it’s 100% worth their time to stay on it, so they can see the wonderful opportunity you’re offering them. But how?
With words. But not just any old words.
“But video, Joel.”
Granted, video is hot. Heck, YouTube is the world’s 2nd largest search engine. But…
“The written word is the strongest source of power in the entire universe.”
– Gary Halbert, Copywriter
I happen to think that’s true. Do you?
And it’s not like you can’t combine video with words…with copy.
An Experienced Franchise Writer
I’m Joel Libava. I’ve been writing/publishing franchise-related material for years.
Check out what I’ve done:
My popular hardcover book was published by Wiley Publishing in 2011.
I started the 1st-ever blog solely focused on franchising (2006).
I was the franchise writer for Small Business Trends for 9 years.
I’ve been writing a monthly article for Franchise Direct since 2013. Example
I’ve been writing a monthly column for the U.S. Small Business Administration’s website since 2009.
Other Publications Where My Franchise Articles Have Appeared
I’ve written articles on franchising for dozens of other online and offline publications. Here are a few of them.
- The New York Times website
- CNBC website Look
- The Huffington Post website
- Entrepreneur® Magazine
- BPlans website
- CorpNet blog
There are a lot more, but you get the gist.
I encourage you to read a few of my articles, so you can get a good feel for my style.
How I Can Help Your Franchise Opportunity Grow
A hardcover book.
The New York Times.
CNBC. The SBA.
Online course creation.
Wait. I forgot to mention that I’m a paid Influencer.
The most recent projects I participated in:
United Health Care (2 articles, social media posts)
PG&E (Article, social media posts)
Admit it. You’re impressed.
But unless my experience and time in the franchise business can translate into more prospects and more franchise sales for you, it’s doesn’t mean a thing.
We should talk. I have lots of ideas.
Here are a few things I can help you with:
- SEO-focused website copy
- Blog posts
- Sponsored Posts on The Franchise King Blog
- Newsletter writing
- Sales Pages
- Interview-style posts
Let’s have a conversation.
My* writing services start at $450.
Contact me now.
Because words matter.
*I have access to other proven writers, too.