Nora Peterson, the lucky lady who won the One Woman One Franchise Contest, is starting her search for a franchise.
And, she’s starting exactly where she’s supposed to be starting; The Beginning…
FYI: I ran my Women’s Franchise Contest a while back; if you’d like a little refresher on why I ran it, read the contest announcement.
In my franchising book, (which is where Nora is starting her franchise business quest) I purposely wrote a short introduction. The reason; I wanted my readers to quickly meet James. (Who?)
Learn About James
Chapter 1 of Become a Franchise Owner! starts with a brief biography about a guy by the name of James Pennington, who secures a good corporate job right out of college. After a few years on the job, James receives a call from an executive recruiter, and decides to pursue a new opportunity. He lands a new job, which means a big move; from Chicago to Portland, Oregon. From the book;
Things went pretty well for the first year or so; James secured some great new (and large) customers for his new employer, and the family was getting used to their new community, just outside of Portland.
Then things started to get a bit strange during James’s second year at ComfortLites; the president of his division was abruptly let go, and word on the street was that ComfortLites had stolen the idea for one of their hottest products directly from a competitor, and that a lawsuit was in the process of being filed against them. Well, a lawsuit was filed later in the year, and it was the first of many that would be filed against ComfortLites. They were prohibited from selling any of the lighting products in question until things were settled in court.
Eventually, James’s division was closed down, and he was downsized. He received a ridiculously low severance package, and unless the company would be able to pull out a last-minute miracle, his stock options were going to be absolutely worthless. Things at home were a bit tense for awhile with James out of work, but James was able to secure a management position after only 6 months of being out of work, at a Portland area packaging company. He wasn’t hired as a VP, but he was in middle management, and the salary package wasn’t too bad.
Scenarios like the one above happen a lot in corporate America. I discussed as much with Nora this week. She told me that she really felt bad for James. She also told me that she really felt bad for his family. Because James decided to take a new job, they had to pick up and move…away from the friends they had made over the years in their Chicago suburb. Of course, the kids had to start new schools and make, (or attempt to make) new friends. (If you own my book, you already know what happens to James at the packaging plant.)
We get presented with opportunities all the time. They come in the form of job offers, (like the one above) advertisements from companies that want us to purchase their products or services, and even personal opportunities, like getting an offer to meet someone for business-or pleasure. The thing is, we don’t have to agree to take them.
James obviously felt that it was the right time in his life to take a shot-move up the corporate ladder. His head was in the right place, as he was trying to make things better for his family. After all, doesn’t receiving a larger salary provide more opportunities?
Nora Peterson is looking for an opportunity–a franchise opportunity.
She, too, wants to have an opportunity to control her own destiny. She wants an opportunity to create something for her and her family, too. And, her head is in the right place.
I’ll do my best to get her where she wants to go. The great sponsors that I have for this franchise contest will too. Right now, Nora is learning. Soon, she’ll be taking a quiz I developed that will enable her learn more about herself. Stay tuned, as I provide all the tools she’ll need to make an intelligent, fact-based decision, free of charge. It’s also a nice chance for you to see how my franchise ownership advisory services work, step by step.
Don’t miss this chance to see how my franchise buying process works-and how yours should, too.