Did Michelle Obama Just Buy a Subway® Franchise?

Of course not.

But, I got your attention.

Keep reading.

 

Michelle Obama And Subway®

The First Lady joined the Partnership for a Healthier America (PHA) and Subway® along with Subway® Famous Fans including Michael Phelps, Nastia Liukin, and Justin Tuck at a local Washington, DC, Subway® franchise last week.

The purpose of this highly-publicized event was to announce a three-year commitment by Subway® to support Michelle Obama’s Let’s Move! Initiative. Let’s Move! promotes healthier choices to kids and the folks at Subway are committed to strengthening its already nutritious menu offerings in support of the initiative. Subway® wants to set new standards for marketing products to families.

As part of its commitment, the Subway® restaurant franchise chain will only offer a kids’ menu that mirrors federal standards for school lunches. Apples will be offered on the side and low-fat or nonfat plain milk or water will be the default beverage.

In addition, the fast food franchise chain will deliver $41 million in media value in the next three years to market healthier options to children and families, with a specific focus on increasing consumption of fruits and vegetables. This is the brand’s largest kid-focused marketing campaign to date.

And, speaking of marketing, all kid-focused in-store merchandising and marketing will be on the healthier options available in its restaurants. This includes training materials which will be updated to teach employees how to encourage kids to choose a healthy side dish…like apples.

 

 

Will This Healthier Eating Push By Subway® Work?

I like it. I think it’s a great idea. This is a real strong partnership.

Two huge brands…Michelle Obama and Subway® combining forces for a great cause.

A much-needed cause.

Will other fast food franchise chains follow suit?

A better question: Do they want to?

Our kids would certainly come out winners.