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Caution Link Shorteners! Panera Bread Franchisees Are Watching Your Every Tweet…

Pan / CC BY-NC-ND 2.0

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As you sit at your table, laptop at ready-mode, enjoying your favorite hot beverage, beware;

The bitly url shortening police are within WiFi range…

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TechCrunch is reporting that Panera Bread has blocked all url shortening links from users who happen to be using Panera’s free WiFi. I guess that Panera corporate is getting worried about something. These are the worrisome things that come to my mind;

  • A laptop-wielding customer could be Tweeting about the massive caloric content in one of their amazing bear-claws.
  • A 15-year old waiting for her mom to order could be posting a message on Facebook stating that "These lines at Panera in Yorktown are like really like insane."
  • A caffeine-crazed food blogger may put out a Tweet saying that Panera should not make their coffee so strong.
  • The new group leader of a local social networking group may write a short blog post about the lack of service at his local Panera, as he has waited 20 minutes for a server to take his order. (They don't have servers at Panera, Einstein)

Lots to worry about, Mr. Panera……

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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