A successful consumer or B2B marketing strategy starts when, you, as a franchisor, you have a deep understanding of your target audience. If your business fails to identify its ideal customers your franchisees will struggle with low engagement. Experience show me you’ll also have low conversion rates, and waste your marketing resources. Understanding the people […]

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Are you a franchisor? If so, you might feel that you don’t have many options in terms of how to help make your franchise business stand out. However, I’m pleased to say that this isn’t the case. Because, in reality, there are lots of steps you can take to help ensure your franchise stands out […]

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One of the biggest marketing mistakes franchises make is solely focusing on new customer acquisition. In this post, I’m going to show you why this is a mistake, and how to better market to your existing customer base. Existing Customers Are Revenue Steady While it’s important to keep attracting new customers, maintaining customer loyalty with […]

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(Guest Post on training franchisees) As a franchisor, you should recognize that you’re in a very fortunate position. You’re able to help others (like your franchisees) in many different profound ways, influencing significant change. Though franchisors were a vital safety net for the pandemic, you and your peers also have obligations toward your franchisees. One […]

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Wearing a mask in public protects others. That’s why all retail stores, restaurants, auto repair facilities and the like need to enforce a No Mask, No Service policy. And this can’t be “optional.” Would you like to see why?   That’s frightening. Do you know what would be more frightening? The franchise industry not leading […]

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When it comes to franchises and the Coronavirus, facts matter. And since the Coronavirus outbreak is growing by the hour, it’s important for all of us in franchising to get the latest Coronavirus updates, as it’s a potentially dangerous virus, and it’s affecting the franchise industry as we speak.   Live Updates For The Franchising […]

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(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise opportunity to millennials. On the whole, the ideas on this topic are mostly tactical and range from PR, content marketing, social media targeting, video production, and speaking engagements. While these tactics can prove to be useful lead generators […]

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My friend, Greg George, tells me that I’m kind of harsh on franchisors. Greg is 100% right. I am tough on franchisors. I’m harsh on franchisors when I see something they do that really frosts my as _. That’s why when I see Franchise CEO’s do what I’m about to describe they really get my […]

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I was under the impression that when I got older, two things would happen. 1. Stuff wouldn’t bother me as much 2. I would mellow with age So far, I’m zero for two.  One reason: The industry I’m in that continues to aggravate me at times. Like when certain franchisors insist on using a certain […]

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If you’ve had your sights set on franchise ownership, there’s something you need to know before you get too excited. Actually, there are several things you need to know…several things you need to learn before you get too far down this road. For now, I’m going to focus on one of them. About Franchisors Franchisors-including […]

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