You opened your franchise. Customers walked in. Sales happened. Congratulations! So now what? On Franchisees Getting Repeat BusinessHere’s the truth most new franchisees learn the hard way: getting a customer is expensive. Keeping one is where the real money is. In fact, research consistently shows that repeat customers spend more per visit, refer others, and […]

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As a prospective franchisee, it’s essential for you to have a thorough understanding of franchise marketing fees and the marketing fund you pay into. Why? Because, these fees are a crucial aspect of the franchise business model, and they can have a significant impact on your bottom line. In this post, I’ll delve into the world of franchise marketing […]

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A successful consumer or B2B marketing strategy starts when, you, as a franchisor, you have a deep understanding of your target audience. If your business fails to identify its ideal customers your franchisees will struggle with low engagement. Experience show me you’ll also have low conversion rates, and waste your marketing resources. Understanding the people […]

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One of the biggest marketing mistakes franchises make is solely focusing on new customer acquisition. In this post, I’m going to show you why this is a mistake, and how to better market to your existing customer base. Existing Customers Are Revenue Steady While it’s important to keep attracting new customers, maintaining customer loyalty with […]

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As the franchise industry continues to evolve, effective franchise lead generation strategies have become a critical component of long-term sales success. In today’s always-changing world of franchising lead generation, franchisors face unique challenges when it comes to attracting qualified prospects and converting them into new franchise owners. That said, if you want to generate a […]

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I joined Twitter in 2007. I was suspended from Twitter in 2023. And? Why I Was Suspended from Twitter I was booted off Twitter for not following their rules. What rules? I’m not sure. The company didn’t offer specifics. So I appealed it. And their response was not human-like. It was probably a robot specializing […]

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One of the most important things you need to do (as a franchisor), is build a powerful online presence for your franchise brand. Why? Because it’s no secret that consumers are spending more and more time online, and if your business isn’t visible there, you’re losing out on many potential customers and new franchisees. (With […]

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The secret to successful franchise business marketing is contained in this 40- second video. See if you can find it: The Franchise Marketing Secret Did you find the secret? If so, great! If not, I’m going to tell you. The secret to successful franchise marketing…to any marketing, is to make your marketing about them. You […]

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The NLRB isn’t ruining the franchise model. It’s being hurt from within. In this post, I’m going to show you how the franchising model is being hurt from within, who’s doing it-and why, and how smart franchisors can help save what’s been called the “the greatest business model ever invented.” Note: As you read this […]

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(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise opportunity to millennials. On the whole, the ideas on this topic are mostly tactical and range from PR, content marketing, social media targeting, video production, and speaking engagements. While these tactics can prove to be useful lead generators […]

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