It wasn’t his fault.
He thought he was doing the right thing. He thought the franchise he chose was the right fit.
He believed in franchising as a business model. He was 100% comfortable (using) systems.
So, what happened? Why did this franchisee go out of business?
Why did he have to close his doors?
This franchisee is now a friend of mine, although we don’t see each other in-person an awful lot.
I’m not comfortable using his name-for two reasons:
1. He doesn’t know (yet) about this franchise blog post
2. He didn’t give me permission to use his *name
*I’m calling this franchisee, “Neil,” which is not his real name.
Neil is an easy-going-but kind-of intense guy. Make sense?
He won’t rock the boat too much, but he does stand up for what he believes.
He definitely has a presence. He’s taller than most, but not “in your face” tall. He’s a real nice guy. He’s good people. He’s trustworthy. If I ever needed someone to hold onto some type of huge financial windfall for me, he’d be someone I’d call to do it. Without hesitation.
I hope I drew a good picture of Neil for you. Maybe he’ll pop by in the comment section one day and share what’s he’s doing these days. I hope so. He’s doing real great stuff.
Exposed! The Franchise
Neil purchased a business coaching franchise. The name of the franchise doesn’t matter.
Actually, it does. But, I’m not going to share the specific name of the franchise in this post. The actual name doesn’t matter as much as what happened, and why this franchisee-why Neil went out of business.
Important: Neil bought the franchise before he knew me and before he knew I was in franchising. I didn’t place him in the franchise way back when I was a franchise broker. He found it on his own.
So, now that you know Neil bought a coaching franchise and that it wasn’t my idea to do so, let’s move on to what happened to Neil.
Exposed: Why This Franchisee Went Out Of Business
Neil chose to buy a business coaching franchise because he liked the idea of being a business coach. He easily saw himself in that role.
Neil brought a lot to the table. He was entrepreneurial, smart…well-rounded-he even attended law school. And, he was (is) really personable. All the things you’d want to see in a business coach. The executives at franchise headquarters must have loved him. A great candidate for their franchise opportunity.
Except he wasn’t.
And, that’s why Neil went out of business.
Neil purchased his business coaching franchise from the Master Franchise owner of the area he lived in.
A Master Franchise owner is someone who owns an entire geographical area…usually a large one. The upfront investment is also large-$250,000-$300,000. After the initial investment, the Master Franchise owner has ongoing expenses like franchisee recruitment, franchisee training, support and technology.
Compensation: Each time the Master Franchise sells a franchise (which is usually called a sub-franchise) he or she receives 50% of the upfront franchise fee and 50% of the royalties.
Master Franchise owners can make a lot of money. Most do make a lot of money. It’s the ultimate way to make big money in franchising.
Imagine having 10 sub-franchisees paying you an upfront fee of around $25,000 each followed by month after month of royalties. It can add up quickly.
If you’re looking to build your own
Kingdom empire, buy a Master Franchise. You can be the King of your franchise business.
How does that sound?
The Master Franchise owner Neil bought his franchise from wasn’t very good.
You see, he didn’t actually buy his franchise from corporate. The contract he signed was the Master Franchise owner’s contract. The Master Franchise owner was responsible for the support and the training etc.
I’m not sure what the Master Franchise owner’s business background was, but it must not have been too strong. Because from what Neil tells me, he didn’t get much support. Or much training. Or much of anything.
As a matter of fact, after investigating Neil’s situation further, I got the feeling that this Master Franchise owner was more interested in getting his investment back-and quickly, than in choosing the right franchisees and nurturing and supporting them to success…building a business.
But, there was something else.
Neil was only a partial fit for the franchise he purchased.
Neil would have been a great business coach. He was built for it.
Correction: He is built for it. He does some coaching now as part of his business.
So, what was the missing piece?
Sales. Neil is not a salesperson.
Wait…let me modify that last statement.
Neil can sell, he just can’t sell the way one needs to in order to get a lot of high-paying coaching clients-quickly. In other words, Neil isn’t a hunter. He’s not a “closer” either.
And, because of that missing piece, Neil had to close his franchise business down.
A Lousy Combination
Not being the right fit, combined with buying a franchise from a Master Franchise owner who wasn’t very good, was a bad combination in Neil’s case. Bad enough to cost Neil money. A lot of aggravation, too.
But, this wasn’t Neil’s fault.
Shortly after I met Neil, and heard his story, he introduced me to someone else that had purchased the same franchise…this person was also a sub-franchisee. And, she was about to lose her business. Would you like to know a little about her?
Her background was in engineering.
A question: How many business coaches do you think come from an engineering background?
(That question was not meant to be a slam on engineers.)
Maybe a better question would be this one: “How many engineers do you know who are strong salespeople?”
I’ve worked 1-on-1 with dozens of engineers who hired me to help them makke a good choice in a franchise. Some of them are even franchise owners today. I may have met one who would have made a good salesperson. But, in general, engineers are fairly low-key people. They’re thinkers. They’re not HAMMERS.
After spending 15 minutes with Neil’s struggling fellow sub-franchisee, I could see why she was going to have to close her franchise business down.
She wasn’t a salesperson. She wasn’t a hunter.
I knew of another sub-franchisee who was struggling, too. It was someone I met by accident. And, guess what? He wasn’t a salesperson, either.
He ended up going out of business shortly after we met.
Who’s Fault Was This?
Three franchisees of this business coaching franchise lost their businesses in less than a year.
That sucks. Bad.
So, who’s fault was it?
1. The franchisor
The franchisor is the one who’s ultimately responsible for the success…or the failure, of the franchise concept.
The franchisor sold a Master Franchise to the wrong person. Period. I don’t know how or why it happened, but it did.
2. The Master Franchise owner
This person never supported…coached, provided leadership, to his sub-franchisees.
Instead, he was focused on selling franchises so he could get his investment back. That’s not the way to do business.
I’m not sure what this Master Franchise owner’s financial situation was, but he obviously needed his money back-and fast. Otherwise, why would he have sold franchises to people who were clearly not qualified.
Some of the fault must go back to the franchisor. After all, it’s the franchisor that does the training. Part of that training must include proper sub-franchisee qualification. (And, did the franchisor do a good enough job of making sure this Master Franchise owner’s financials were strong enough?)
This isn’t complicated stuff.
In order for a business coach to be successful, the business coach needs clients.
Clients must be found. They must be hunted down. (Kind of harsh-but true.)
If you can’t hunt you don’t eat.
The franchisees mentioned above should have never been sold franchises to begin with.
It’s not their fault they went out of business.
The reason they went out of business:
The franchisor and the Master Franchise owner screwed up.
Tip: Before you buy a franchise, do great research. There are questions you can ask that will help you make a fact-based-intelligent decision.
I’ve included them in my eBook. Click the cover!
Important! If You're About To Buy A Franchise, Click Here
(Before You Send In Your Money & Sign Your Contract)
"I was pretty focused on a particular franchise opportunity when I reached out to Joel Libava. In the course of a 1-hour conversation, Joel was able to ask questions and provide direct advice to help clarify the process for me and help guide me through the next steps in my vetting process. He even put me in contact with other professionals who were able to help educate me further in my particular industry. The time and money were well spent."
-Brian Grayson, Cincinnati