No BS; not only is Jason a Royal pain….
He’s good people. I mean it.
My friend, Jim Kukral, introduced me to Jason Falls a couple of years ago, and I’m glad he did. At the time, Jason was a rising star in social media circles. He was getting to be well-known, and was getting his feet wet on the speaking circuit. Scary. Here’s an example of Jason in action.
That was interesting.
I’ve attended events that Jason has presented at. Scary. We’ve dined together. He refers people to me. I like that.
I also like his new book.
Jason and I share something in common, and it comes out quite blatantly in the book that really is a “No-Hype Guide to Social Media Marketing.” Would you like to know what it is?
It’s No B.S. What you see is what you get. That’s probably why we bonded, instantly. Jason puts it out there, whether in person, or in this case, in hardcover business book form.
According to Jason, “The social media marketing world is growing up. And it’s ready to ask you out on a date.” Jason (along with Erik Deckers-his co-author) wrote this book for anyone that’s serious about doing business. Lots of business.
- If you’re someone who’s been on the social media marketing sidelines, this book’s for you.
- If you are a business attorney, this book’s for you.
- If you work in the non-profit sector, this book’s for you.
- If you’re the CEO of a company, and you’re stuck on social media’s ROI, you really need to buy this book.
In a 2008 blog post, Jason wrote this…and it’s super-important;
“The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”
If you’re shaking your head after reading that, and think that Jason is just trying to sell you on investing in a social media marketing plan, you’re stuck in another century. In other words, if you want to argue about social media ROI, your argument will most likely be based on ancient Madison Avenue metrics. yes…ancient.
We live in a super-connected, 24/7, social world now. Most of us are not sitting at the breakfast table with our happy families talking about the day ahead. We’re running and chasing. All the time. And we’re talking with each other in a myriad of ways-as we’re running and chasing. We’re so busy. We want everything now. Our news. Our sports scores. Our everything.
We want what we want when we want it. Social media marketing works because it allows us to get what we want, almost instantaneously, whether it’s information about a product of service, a review of a product or service, or just someone to meet-up with in a new city.
If you want to learn how to be the one that’s there…that’s there when a prospective client or customer wants what you have, grab Jason and Erik’s book.
There’s absolutely No BS in it. At all.
Have you read it yet? Do you have any nice comments about Jason?
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