Franchise Ownership Advisor | The Franchise King®


What Is A Franchise Ownership Advisor?

A franchise ownership advisor…The Franchise King®, provides 1-on-1 advice to those looking to buy a franchise.

The Franchise King®, Joel Libava, is a top franchise expert. He’s been providing practical, no-nonsense advice to prospective franchise owners for years.


A Franchise Industry Insider

entrepreneur magazine franchises

(Joel was featured in Entrepreneur® magazine)

Joel’s a franchise industry insider. He’ll take you behind franchising’s closed doors and show you how to separate fact from fiction concerning the franchise (s) that you’re interested in. He’ll teach you powerful franchise research techniques. He’ll show you how to get franchisees to talk…to reveal how much money they’re making.


A Franchise Ownership Advisor Teaches And Coaches

If you’re just starting your search for a franchise, Joel will teach you how to match your business skills and unique personal traits to franchise opportunities that could be a nice fit for what you bring to the table.

  • Do you need some fresh ideas? Joel has uncanny powers of observation. He’ll come up with franchises for you to look into that were never on your radar screen.
  • Are you having trouble figuring out your budget for a franchise? In minutes, Joel can do it for you.
  • Are you having problems deciding between two different franchises? Joel will show you how to take your research to the next-level in an easy-to-follow way, so you can make the right decision.


We first met Joel Libava after leaving the corporate world almost 12 years ago. We knew from the start that Joel was genuinely interested in helping us find an endeavor that would support the lifestyle we were looking for. We liked his process, and he was supportive and very professional. We are very happy with the success of our growing business, and often think back to those early, important discussions with Joel.”

– Margie and Ray Toombs, Maid Brigade franchisees



Warning! Be careful about the word “coach,” I used up above. Read why now

No matter where you’re at in the franchise buying (or investigating) process, Joel Libava will help you figure things out.

Important: Don’t confuse what Joel does with what franchise “consultants,” and franchise “brokers” do. The difference is like night and day. Or like cats and dogs. Or like salespeople and non-salespeople.


work with Joel Libava


A Franchise Ownership Advisor Is Not A Franchise Broker

Franchise consultants and franchise brokers are paid (large) commissions by franchise companies that they have sales contracts with. Most consultants and brokers (which are really the same thing) work with 150-200 different franchisors.

Currently, there are 3,000+ different franchises being offered. That means that consultants and brokers are only working with a small percentage of opportunities.

These franchisors expect the consultants and brokers to send candidates (like you) to them so they can sell their franchise opportunity. If that happens, the consultant/broker receives a commission-a percentage (usually 40%-50%) of the up-front franchise fee* that the candidate pays.

*Franchise fees these days range from $25,000-$80,000 or more. Do the math. Not a bad payday, huh?

That’s why franchise consultants and brokers offer “Free Franchise Consulting.” Their commissions are lucrative enough for them to offer their services for free.


Deciding to purchase a franchise is a huge decision and the key to making the right decision is doing the proper research. I tried to do that research on my own and I while I learned a lot, I knew I didn’t have enough information. What’s worse, I didn’t know the right questions to ask. Then I met Joel Libava. He’s truly an expert in this field. If you are thinking of franchising, don’t do anything until you have talked to Joel.” – Susan K., Chicago, Illinois


Franchise Ownership Advisor | The Franchise King®

The Franchise King®, Joel Libava, does not work for franchisors; they’re not his clients.

You are Joel’s client. He works to protect your interests. He isn’t a franchise broker; therefore he’s not paid a commission to “match” you to franchises that are part of his portfolio of franchisors. (He doesn’t have a portfolio of franchisors)

That’s why he can offer franchise ownership advice that’s unbiased.

His income isn’t dependent on you writing a $25,000-$80,000 check to a franchisor.

Joel’s paid for his expertise; not his sales skills. But wait; it gets even better.

satisfaction guaranteed

Joel’s franchise ownership advisory services come with a 100% money-back guarantee.

If during the first 15 minutes of our 1st phone or Skype franchise ownership advisory call, you don’t feel that you’ll benefit from his advisory services, Joel will promptly refund your money. That’s how confident he is about his ability to properly guide you through the entire franchise ownership exploration and buying process-just like he has for numerous other people.

Who does that?

Take the guesswork out of purchasing a franchise. Work with Joel. You’ll rest easier knowing that you got advice from a franchise industry expert whose sole focus is on protecting your interests.


Go here to see Joel Libava’s one-on-one service offerings