There is certainly no shortage of franchise business opportunity websites. Some are really, really, good, and some are pretty average, looking more like advertisements for Google, than a place to shop for the best franchise opportunities.
If you’re at the “I think I’m going to buy a franchise,” point, the franchising opportunity websites listed below are a great starting point.
My crack team of franchise website researchers, (who all hail from The Franchise Kingdom) have come up with some specific criteria in which to judge these franchise directory websites.
- Approximate website traffic (From Alexa.com)
- Web design/ease of use
- Content quality
- General opinion (mine)
Here’s what we’ve come up with…..(Ranked in order, from 1-10.)
The Top 10 Franchise Opportunity Websites
Coming in at a solid #1, this website, (from the folks at Entrepreneur magazine) has lots of traffic. As a matter of fact, my bean counters lost count of this website’s visitors. Considering the fact that there are years and years of pertinent data loaded onto this website, it’s really easy to navigate through. The content is top-notch.
Opinion; It’s a powerful, easy to use website. If you’re looking for franchises to start investigating, jump to the Franchise #500. I don’t always agree with the rankings, but if you want to start comparing franchises, the way the informations is laid out, rocks.
This franchise website comes with an international flavor. It’s corporate office is based in Ireland, and they own several country-specific franchise websites. This one just keeps getting better. (Disclosure; I’ve done a couple of mini-projects with the folks here-for web traffic and advertising purposes.) This site’s traffic is growing, they’ve added a franchise blog, and they also do several franchise industry-sector reports a year. (They’re free.) The web design is terrific, and there’s plenty of content.
Opinion; If you’re exploring franchises to buy, this site has many ways to learn about them, and the industry reports are a nice bonus if you really want to dig in.
This franchise website has been around for several years, and gets a ton of traffic. The folks at Frachise Gator claim to have the largest directory of franchises to explore on the entire internet. (I have not verified this claim, nor do I really want to.) Suffice to say it’s a large site. The site looks a little more like a journal of sorts, as opposed to a directory. It’s easy to use, and does what it’s supposed to do. A few years ago, Microsoft purchased it, but I don’t think they own it anymore. The content is fine.
Opinion; I had a 10-minute argument with myself, before I decided to list this website. When I first launched this blog (in 2006) some folks from Franchise Gator added some comments that were really nothing but spam, and I had to delete them. They persisted. I deleted. It left a bad taste in my mouth. No, I’m not really saying it right. They pissed me off. I chose to include their website to make a point; this blog has to be mostly about you. Franchise Gator is a good enough site to include in this list. They get lots of traffic, and you may find something there that can enable you to become your own boss.
The International Franchise Association’s franchise portal lists 1200 or so different franchises for sale. Since it’s the IFA’s own site, it only lists IFA members. (Who pay to advertise.) There are almost 3,000 different franchise concepts registered in the US, so this portal is showing about a 1/3 of them. That’s a lot of franchises! The website gets a decent amount of traffic, and it’s really easy to navigate. The content is top-notch, and there’s plenty of great information for prospective new franchise owners available.
Opinion; Franchise.org is a good website, for sure. It’s not flashy, and it gets the job done.
Opinion; To me, that part of the website is a bit of a turn-off. It comes across kind of big-brotherish. Otherwise, FranchiseOpportunities.com is an above average franchise website, for sure.
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This site’s traffic just keeps moving up. The only reason that it’s below Franchise Opportunities.com is because of the domain name. America’s Best Franchises.com is just not as powerful, when it comes to a domain name. This website makes up for a little less branding power with it’s really slick design, however. And I do mean slick in a good way. This site’s colors are unlike anything else out there in franchise directories. The site’s navigation is fantastic.
Opinion; This franchise website will be giving the top #3 websites on this list a run for their money, soon.
This is mostly a business for sale website, but their site traffic is really good. If this was just a website for folks wanting to look into the different franchises that are available, it would be a lot higher up on the list. The design is really average. The font is really small, (but clear) and it’s really a vanilla website. It’s easy to use and navigate around, because it just doesn’t look like there’s a lot there. (But there is.)
Opinion; This site is a great example of simple design getting the job done. BizBuySell.com does get er done. The website has enough serious traffic to prove it.
This good-looking website is owned by Franchise Update, who’s also in the magazine and conference business. This website stands out from all the others because of it’s look. It looks like an authoritative website. It feels newsy, and it provides a significant number of franchise press releases. There are franchise advertisements on the site, but in a laid-back way. This website is very easy to navigate.
Opinion; This is a high-quality website that deserves more credit and more traffic.
When you first see this franchise website, there’s no question what it’s about; volume. The traffic volume is about average, or a little below, but the volume of ads is not. There’s a large amount of tile ads/link ads for franchises on this website, which is owned by the Redstone Advertising Network. I didn’t find it hard to navigate, but it wasn’t easy, either. A lot of the links that are clickable are of different sizes, and that made it a little challenging. (For me.) There’s not a lot of content on the site, with most of the links pointing to Redstone’s other franchise websites. They offer “free” franchise matching. I just don’t know from who.
Opinion; This website could use a little makeover. They need to think about the word “community,” which includes listing more websites and blogs that aren’t a part of their own network.
This is mainly a business for sale website, but their franchise directory is well populated, too. They get a pretty good amount of traffic. The webpages are really wiiiide. If it wasn’t for the two pop-up type squares that greet you when you enter the site, it would be a pretty easy website to navigate around. The content is of the cut and paste variety, and there are some old articles in the line-up. Real old. (An article linked to on the website is all about a really important franchise document. The problem is that the documents not called a UFOC, anymore. it’s been called the FDD-with significant changes, for two years.)
Opinion; This site has good potential. They need some new content from different sources, and they also need to lose at least one of the pop-ups. They’re a little bothersome.
So there you have it: The Top 10 Franchise Websites.
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"I was pretty focused on a particular franchise opportunity when I reached out to Joel Libava. In the course of a 1-hour conversation, Joel was able to provide direct advice to help clarify the process for me and help guide me through the next steps in my vetting process. He even put me in contact with other professionals who were able to help educate me further in my particular industry. The time and money were well spent."
- Brian Grayson, Franchise Buyer, Cincinnati