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The Chick fil A Franchise Model Is For The Birds

#242 Chick Fil A franchise meal

If Dan Cathy would have kept his bless-ed mouth shut, I wouldn’t have written this post about his Chick fil A franchise empire.

And, it is an empire. And, speaking of birds, even a Cardinal knows that it’s an empire.

It’s also one of the the most bizarre franchise systems in the world.

Here’s Why;

    1. Potential franchisees only pay a $5,000 “Franchise Fee”
    2. Franchise owners don’t own a thing
    3. Franchisees maintain no equity in “their” business
    4. Franchisees are not allowed to own any other businesses
    5. Chick fil A chooses the location
    6. Chick fil A owns the location

 

Typical Franchise Business Systems

Dan Cathy’s franchise system isn’t even a distant cousin to the typical franchise seen today all over the world. For example, an average franchise fee will run $25,000-$35,000 or more. Proof.  And that’s just for starters….

If you were to buy a franchise, theoretically, you would have an opportunity to build equity. Imagine how you would feel, if after working your tail off-building your franchise business up for 10 years or so, you could sell it and deposit a check for $600,000 into your retirement savings account. That’s called equity. What? You don’t believe me? Will you believe my friend, Carol Roth, who’s background includes investment banking?

Or, maybe you decide that instead of cashing in, you want to keep things in the family. In other words, you want to pass it on to your heirs. No problem. Just do it.

But, it would be a problem if you were a Chick fil A franchise owner. That’s because you’re not allowed to do that. No way. No how. You bad person, you….

Did I mention that you can’t sell your business, either? Would you like to know why?

Because you don’t own a thing when you’re a Chick fil A franchisee. That’s because…

 

You Bought Yourself a J O B

That’s right. So many people come up to me after I speak on franchising and suggest that buying a franchise is really buying yourself a job. Usually, I disagree. But, not in the case of what a Chick fil A franchisee buys.

(A high-paying job, supposedly. I read somewhere that the average yearly income for a Chik fil A owner is around $200,000. I can’t verify it, though.)

I was going to point out a few other key differences between a real franchise business and a fake hybrid franchise business model, but I’m way too aggravated to do that now, so I hope you’ll forgive me.

But, if you want to learn more about the greatest business model ever invented, when it’s done the right way, read this franchise article.

 

What I’m Angry About

Today, I’m angry about the fact that Chick fil A, the food franchise with well over $3 Billion dollars in revenue, can get away with calling their franchise “opportunity” a franchise. A true franchise business allows people to invest in their own business, and have something to show for it when they’re ready to exit it.  A true franchise business is a partnership. (Careful, Joel…the word “partnership” may be considered a dirty word in Chick fil A’s uptight kitchens.)

I hope that I’m not the only one in my industry that feels that Chick fil A is an embarrassment to the franchise industry-because of their butchering of the original and current franchise model. As a matter of fact, they should be thrown out of whatever franchise association they’re members of.  But, not for religious reasons. I’m not going there, again. (Probably) But, I did go there in this post about the President of Chick fil A.

Hey, at least there aren’t any Cardinals jumping into the Chick fil A fray.

I’d love to hear from you. Do you think that Chick fil A offers a franchise business opportunity? Would you buy one? Why? Why not?

 


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About The Franchise King®

My name is Joel Libava, and I'm the author of Become a Franchise Owner! In addition, I'm a franchise ownership advisor. I teach people how to properly choose, research, and buy franchises.

  • Mike Mccormack

    So the message here is to fully investigate ANY franchise opportunity, and go into it with eyes wide open. Make sure it is the right opportunity for you (as it is for these franchisees).

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Tru-That, Mike.

      JL

  • Jay

    your points are not terrible, but you miss a major component or two. first, becoming a chick-fil-a operator has very little chance of complete failure, since they are so successful. second, and more importantly…the profits of the operation are split 50/50. the operator does not need to handle any payroll or purchasing…that’s all handled corporately. i’m not sure where else virtually any teenager can go and be earning $200k+ per year by the time he’s thirty…with so little risk…and $0 in student loans to pay off. (FULL DISCLOSURE: i have am not now, nor have i ever been an employee or operator with chick-fil-a)

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Hi Jay,

      Thanks for stopping by.

      You’re right! Very little chance of failure. But, after slaving away 65 hours a week for 10-15 years, what does a “franchisee” have to show for it, besides a good salary?

      JL

      • Daniel Larsen

        As a business owner (non-franchise) I understand your point completely here. But, the opportunity to earn a nice living with minimal investment can be something that allows a business-savvy person to create equity in other things over the years. No, you cannot operate another business. But, are you allowed to own passive investments in other businesses? Limited Partnership shares, etc? I would assume so. At 200k a year with no debt you can sock quite a bit of money away into other things that provide interest, growth, and/or additional income.

        • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

          Thanks for stopping by The Franchise King Blog.

          I have no idea what the Chick fil A franchise agreement-contract states about, “passive business ownership.” And, I’d bet that it would be quite difficult to secure their contract to find out.

          And, there’s no guarantee that one could make $200k a year as a “franchisee” of this Chicken Chain. None.

          JL

  • Whoa Partner

    I’ve spent much of the last three decades in franchising accumulating several rewards and this year’s National Association of Entrepreneurship’s NAE 250 award. I’ve done consulting work and training for thousands of businesses, brokers and/or franchisors and now also do franchise brokerage (I don’t represent Chick-Fil-A). Joel’s facts are correct…. there are some other opportunities that provide you real ownership (you never own a franchise – you have a license to use their brand, system, etc.)… but I don’t offer any for $5000. Joel is also correct that owning a Chick-Fil-A doesn’t have many of the advantages that other franchise concepts have… and to that degree, one can argue that they shouldn’t be considered a franchise… but is it a bad deal? Depends on what YOUR desires are.

    For some this is a GREAT opportunity… VERY low investment, the opportunity to generate a six figure income, not work on Sundays (don’t underestimate this – this is often a KEY reason people who want to own a food franchise choose this concept), often work close to home, exceptionally high consumer satisfaction, repeat business, loyalty, and you have very good chance of success and stable long term income – sad to say, that’s not the case in the J-O-B environment – Those attibutes and others DO MAKE this a good opportunity for many (but not all)… maybe not the best, but FAR from the worst.

    For the true entrepreneur, this may not be the best fit… but for the guy with a good work ethic, ability to manage an organization primarily consisting of young people, doesn’t want to make a large investment or risk their home, and simply likes the culture of the company… this is a viable option. There are a lot of displace executives that are losing over $10,000 a month that would be willing to invest a $5,000, $10,000 or more to get back a six figure income…. and RIGHT NOW… these Chick-Fil-A franchisees are VERY happy campers!!!!

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Thanks..and your points are spot-on.

      It’s about fit-but, it’s not really a franchise business opportunity that’s being offered, and that’s my problem with it.

      The “family” has had lawyers look things over, obviously, and they must feel safe about their “opportunity” being registered as a franchise. I don’t-and their business model is not a franchise one.

      I have a problem with misrepresentation, and I’ve written about it before-

      http://thefranchiseking.com/business-opportunities-are-not-franchise-opportunities

      JL

  • Sabrina

    My first job was at a Chick-Fil-A. The manager there was wonderful to me. It was a great experience and one where I was proud of the company I worked for. There methods may not be traditional, but I’ll always hold a special love for Chick-Fil-A. They build great people up through an entry level position and help them to blossom into professionals. The skills I learned there still help me today. This doesn’t relate much to the topic, but being a benefactor of the Chick-Fil-A system, I feel they do a lot of good for the people involved with their system.

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Thanks for popping by with that, Sabrina.

      I’ll bet that their training is top-notch. They do seem to run tight ships.

      JL

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  • http://profile.yahoo.com/M72L52RMTYHFG7LGRJOEXK62XQ beau

     

    I have to say I agree with your article completely. The Chick fil A franchise model is in no way a franchise at all. The reality of the situation is that Dan Cathy is a businessman and a smart one at that. He has figured out how to attract talented people and lock them into a “management” position by giving them an ownership title. After doing extensive research into their franchise agreements I discovered the following. First off they will only allow the “owner” to operate as a sole proprietor, they will not allow you to do business as an LLC. So now you will be exposing all of your personal assets including your home, personal bank account, vehicles and juniors college fund. So let’s say you own a successful location and do 3 million a year. A very well run business will end up with a net profit of about 20% or 600,000 So first we will subtract 15% of the gross sales for the franchise fee of 450,000 which leaves us with 150,000 then divide that in half for the rest of thier cut, which leaves the “owners” share at 75,000 not a bad living. Oh wait I forgot about old uncle Sam, as a sole proprietor the IRS does not differentiate between you and your business so guess what you are left with a huge tax liability. There is a reason they only guarantee 30,000 per year because they know you won’t be making much more than that. Oh and I forgot, expect to be putting in about 80 hours a week at a minimum to do even this well.

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Thanks for your comment and the info!
      I had no idea that there was a $30k “Guarantee.”JL

    • Sam

      I didn’t get your math from revenue of 3 million. 20% or $600,000 is net profit. Subtract 15% franchise fee or $90,000. So then isn’t it $510,000 remaining and split 50% with Chik fil a leaves the “franchise” owner with $255,000 before taxes. Considering an investment of $5000 to potentially make $250k is a very good opportunity.

      • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

        I have not vetted Beau’s math skills.

        Yet.

        JL

  • FreeCountry

    Who cares? If a franchisee wants to get in bed with them, its a free country.

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      It sure is.

      And, I’ll bet that it’s a feather bed.

      JL

  • wrong or right

    Thank you for your article!!! Everyone needs to know this corporation is holding the “gold cow” hostage. As a close friend of mine lost his chic fil a he had built for 20 years– over a unfounded lie. Many others have had their chic fil as taken away from them. I heard one guy had his business taken because he refused to honor an expired coupon! STAY FAR AWAY from this not christian company –they are evil.

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Thanks a lot for that update.

      JL

  • Let’s not over-react

    I attended a chick-fil-a franchise presentation. I would say it’s not a typical franchise, but it’s definetly a business opportunity. I’m ok with them calling it a franchise. Your success depends on the success of the business. In that sense, it is definetly a business opportunity. You don’t build equity, but you make a very good income with basically no investment. All of the risk is on corporate – if they don’t pick a good location, they take the hit from a financial perspective. I think this is a great opportunity (if you qualify) for a firt time entrepreneur, or someone starting their career to begin their business ownership. The operator who presented at the meeting I went to was probably in his mid-40s and went there from a nice corporate job.

    • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

      Thanks for stopping by.

      I guess that for the right person, who agrees to attend Sunday worship (it’s strongly suggested that the franchisees do that by corporate, you know) it would be okay.

      But, it’s not a franchise…at least not in the way that the franchise business model was set-up in the first place.

      JL


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