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Will More Franchise Businesses Start To Open In Small Town USA?

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Most franchisors stay the course when it comes to searching for new franchisees, and even new franchise locations. They open new franchises in, or at least close to, major population centers. Personally, I’ve received inquiries from people who live in small tows, and even rural areas, who’ve wanted to explore franchise ownership ideas with me. (Not a lot of inquiries, but a few)

When I’ve asked franchisors to take a look at those small areas, the answer I get, nine out of ten times is something like, “Joel, there’s just not enough population to support a franchise location in Blue Ridge Manor, Kentucky, but thank you for thinking of us.”

That always makes my day.

 

Recently, I was reading an article that I had asked Becky McCray to write for Small Business Trends. (Disclosure; I’m the Community promotions Director there) In the article, she pointed out the fact that “ Baby boomers are migrating. The USDA is predicting more Baby Boomers will retire to small towns than previous generations. This is going to mean an increase in the active 50-75 age group in some small towns. Get your business ready to welcome these new residents.”

This made me start wondering if we’ll start seeing an increase in franchise chains in smaller, even rural areas. Franchisors; You’ve been looking for ways to grow your footprint for the last few years. Can you start taking advantage of this growing trend? More importantly, do you want to?

Becky shared several more “Rural Small Business Trends For 2010” that smart franchisors may be able to leverage to their advantage. I don’t suggest waiting to long to do so….

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Will More Franchise Businesses Start To Open In Small Town USA? by
About The Franchise King®

My name is Joel Libava, and I'm the author of Become a Franchise Owner! In addition, I'm a franchise ownership advisor. I teach people the best way to choose, research, and buy franchises.

  • http://www.smallbizsurvival.com Becky McCray

    Joel, since I’ve connected with you, I’ve been much more aware of franchises. In fact, a franchise recently opened in my hometown of 5000 people: Alva now has a Candy Bouquet. http://www.facebook.com/pages/Alva-OK/Candy-Bouquet/313687190081
    This makes me think that smaller franchises are now considering small towns as big opportunities. I’d love to hear more about this trend.

  • http://profile.typepad.com/franpro The Franchise King

    Hi Becky,
    Thank you for chiming in with that information. I will let you know if the trend continues to move forward, for sure.
    As pro-franchise as I am, I’m hoping that franchising will enter smaller towns in a slow, steady, and classy way.
    (Or not at all)
    The Franchise King®

  • http://unstoppablefamily.com/ Unstoppable Family

    “One day your life will flash before your eyes. Make sure its worth watching.”
    Was just looking around on google today and came across your blog great stuff. Just wanted to take the time and give you some kudos for your work. We are currently on crazy 3 year trip around the world and blog about it come check us out.
    Unstoppable Family
    Brian and Rhonda Swan

  • Rush Nigut

    Joel, I grew up in a small town of about 1,700 people. We had franchises try to make it there from time to time. I could see a service based business possibly making it, but in a town that size it’s pretty difficult for a food based franchise to make a go of it. Just not enough numbers to justify the expense. But my college town of about 12,000 people has several thriving franchises. So I think it depends on what you consider a small town?

  • Rush Nigut

    Joel, I grew up in a small town of about 1,700 people. We had franchises try to make it there from time to time. I could see a service based business possibly making it, but in a town that size it’s pretty difficult for a food based franchise to make a go of it. Just not enough numbers to justify the expense. But my college town of about 12,000 people has several thriving franchises. So I think it depends on what you consider a small town?

  • http://www.thefranchiseking.com/ FranchiseKing

    @Rush Nigut Agree. Back in the day when I was an on-air radio personality, we had a Sonic Drive Thru franchise. It was a busy place. I think the Texas town I was in had like 7,000 people living there. I guess it depends.. Thanks for popping by!