The at-home medical care, (non-medical, too) sector in franchising has been exhibiting growth for the past few years. And unless you’ve been a hermit living somewhere in the High Plains, you’ve probably noticed that the US population is aging.
Businesses that can provide products and services that are needed by the 55 and over crowd have the potential to become winners over the next decade. If you’re thinking of becoming a franchise owner in a strong sector like senior care, and you want to be a winner-a successful franchisee, there’s one very important thing that you need to know about being the owner of a senior care services franchise. (There’s actually more than one, but this one is the mac-Daddy.)
Do you know what it is?
You need to be comfortable with sales.
That’s a gentle way of saying this;
You are going to have to make a ton of sales calls. If you want to become a successful owner, you’re going to be working your gluteus maximus off. You’ll be getting in and out of your car, calling on prospective referral partners Monday through Friday. That’s how you get clients. If you think for one minute that boatloads of seniors are going to start appearing at the door to your office-with checks in hand to use your awesome services, you haven’t done your homework.
On a Positive Note
If you can sell, you have the potential to do very, very, well. I just don’t want you to get into a senior care franchise without knowing what your role is going to be as The Owner. That’s just how I roll…
My friends at Franchise Direct have just put together one of their legendary Franchise Reports. And, if you’re as sharp as I think you are, you’re going to read their 2012 Senior and Home Care Franchise Industry Report in it’s entirety. That’s because you want to win. Right?
Click the report!
Remember; don’t sign a thing until you do this