The fact that homeowners that are interested in selling their homes can’t, isn’t exactly breaking news. The US housing slump has been on our radar for a couple of years now, and the outlook isn’t too rosy.
High unemployment is a major factor that continues to affect the housing market; people that are out of work don’t (or can’t) buy new homes; less buyers=less homes sold.
So, what do home-sellers who can’t sell their homes do?
They make the best out of their situation.
This can mean that they decide to invest some money into making their current homes a more enjoyable place to live. Or, in other words, they tackle some home improvement projects, and in doing so, they set an economic ball in motion.
When homeowners decide to invest money into their homes, cash registers ring throughout their local communities; lots of businesses benefit. Lots of different businesses.
Franchise Direct, a strategic partner of mine, has just released their 2011 Home Improvement Report. Jim Hunter of House Doctors helped put this comprehensive franchise business report together, and it’s chock full of industry facts and trends.
If you’ve been thinking about becoming a franchise owner, but aren’t sure what sector of franchising to start learning about, reading a report like this could spark some ideas.
You may actually start looking at the negative state of the housing market as a positive….an opportunity.
And become the ringer of the register. Your cash register.