Great technology can prevent a lot of headaches in your business, and grow your bank account.
But, poor technology can cause your head to throb and cost you money. Big money.
If you’re thinking of buying a franchise, visit with franchisees and visit headquarters, so you can see their technology in action with your own two eyes.
Have Your Franchise Research Questions Ready
If you’re willing to at least consider parting with some of your hard-earned money in order to own what you do, and you’re leaning towards franchise business ownership, do yourself a favor; have a long list of great research questions written down that you can ask current franchisees and franchise company executives.
Oh…you don’t know what questions to ask? No problem. I do. And, I’m sharing the top 40 questions to ask franchisees and franchise executives in a series of blog posts spread. Go here to see how far along I am.
Feel better now?
“Is the franchisors technology current and trouble-free?”
If you’re not a technology expert-tech-nerd, don’t worry; you don’t need to be. You just have to know what the franchisor is using, and how well it’s working. You really need to find out if it’s helping the franchisees that are in the system make more money and avoid a lot of business headaches.
There’s something else I’d like you to do; go to my friend’s website. Ramon Ray owns and operates Smallbiztechnology.com. Spend some time there…just so you know what some of the trends are in small business technology.
I’ve found that most of today’s franchisors use things like:
- CRM systems
- Email marketing software
- Point of Sale systems
- Sales reporting software
- Online training systems
- Remote IT support
Does The Technology Work?
Great technology is great…as long as it works.
But, what if it breaks a lot?
Call me crazy, but if you get far enough down the franchise exploration path, and you get invited to headquarters for a Discovery Day, I’m thinking that the technology people at the corporate office will tell you that their technology is “the best.”
In addition, (call me crazier) you may even hear that it’s super-reliable.
And, maybe it is the best. Maybe it is super-reliable.
But, there’s really only one way to find out.
You know what that is, right?
Call and visit current franchisees, and see for yourself.
And, ask them how they feel about the technology.
You’ll be glad you did.
One more thing:
If you’re smack-dab in the middle of your franchise research, and you want to make sure that you’re not missing something critical, check out my guaranteed franchise advisory services.
“Thank you for your valuable input into my search for the right franchise business for me. As I am not versed in the process of selecting and funding a franchise, your validation of my concerns was extremely useful for me in my decision making process. Your input…and knowing that you really were looking out for my best interest has given me confidence that I will make the right decision for me and my family. Thank you so much. I have definitely spent this money well…” Sam Tellico
I can prevent a lot of future headaches for you.
*Server rack image courtesy of Jamison_Judd on Flickr