Keep reading to see why…
Today’s Website Visitors Are More Skeptical Than Ever
It’s getting harder and harder for people…consumers and business customers, to figure out who’s credible and who’s not.
It’s nothing new…but, it’s a lot harder to do these days-mainly because of the internet.
It’s pretty easy to slap together a credible-looking website. A nice design combined with good copywriting can produce great results…for the owner of the website.
Except, it’s not about them. It’s about the person looking for credible information.
What Makes A Website Or Blog Credible?
Here are a few things you should look for to determine if a site is credible:
How long has the site been around?
While there are websites and blogs that have been online for several years that are less than credible, more times than not, the longer a website or blog has been around the better. Especially if it ranks high in the search engines.
Fact: The Franchise King Blog is the first-ever blog solely focused on franchising. It’s been around since 2006.
2. Active Press Page
Does the website or blog receive media mentions, including links back to the site?
If so, it’s a good sign that it’s being taken seriously-as a serious and credible resource.
Is there a blog on the website?
If so, is it updated regularly?
Does the blog provide useful information and tips?
4. Social Media
Does the website owner take social media seriously?
Are there buttons or links to the major social media networks on the site, and are the accounts active?
Is it easy to find out if others are impressed with the website, blog, and it’s owner? In other words, is there a section on the site where you can read what people have to say about it?
If so, do they seem to be written by real people?
Credibility Is King
Aligning yourself-your company, with a credible source can do wonders for your brand.
If you’re trying to figure out ways to reach your target market, a sponsored post or two may be the ticket.
You can write them-or you can have me do it.
A Sponsored Post Is For You
- If you’re a franchisor trying to generate leads, sponsored posts are for you
- If you offer products/services that future and current franchise owners need
- If you’re trying to reach franchisors, because you offer something that can help their organizations
Fact: Sponsored posts keep on working 24 hours a day, 365 days a year-forever, because they’re archived on the site and are indexed in the search engines. Sponsored Posts are not one-time things. Plus, as soon as I publish them, they’re sent around to all of my social networks. Currently, I have 23,000+followers and fans. I’m one of the most active franchise professionals on social media.
See for yourself @FranchiseKing
Contact me for more information on Sponsored Posts.