The Franchise King
I’m pleased to announce that I’ll be answering questions via phone that you may have about franchising every Friday from 10:00 am – 12:00 Noon. (Eastern time) I decided to put together a more formal program for the free franchise calls I’ve been having with people from the US and Canada for a couple of [...]
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I’ve worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for marketing. I’ve found that most potential franchise owners are more concerned about the up-front franchise fee, and the royalties they’ll have to [...]
(Courtesy of http://en.wikipedia.org/wiki/User:ChrisO) In what’s being called a bold move, leaders from the franchise world are heading to Greenwich, England next week to attempt what some in the franchise and small business community are calling, “Nutso.” They’ll be meeting with officials from The Royal Observatory-where Greenwich Mean Time (GMT) originates. Clocks from across the globe [...]
If you want to be a successful franchisee, it’s important to stay up on things. Take marketing for instance; there are always new innovations being introduced and while all of them may not be good…or even useful for you to spend time learning about, some of them are. Your franchisor will certainly try to keep [...]
Scientists tell us that the universe is expanding every second. But, even though we can’t see it-or even feel it, it is. The online universe is expanding too. That, we can see. Thousands of new websites and blogs are being added every day, 365.25 days a year. And guess what? The owners of all of [...]
FranSummit, the brainchild of Paul Segreto and Jeremy LaDuque, is going on all this week. This virtual event has been designed to prepare franchise brands for the Social-Mobile-Local (SoMoLo) revolution and learn how to find the most relevant customers and provide them value in this new disruptive era. Award-winning marketing strategist Danny Brown, is [...]
(Courtesy of Lisa Padilla, Flickr) The executives at McDonald’s headquarters in Oak Brook, Illinois have laid down their arms, and I don’t blame them. They’ve been through a lot…. They’ve had to endure wackos that have been insisting that the toys provided in McDonald’s Happy Meals are part of a predatory marketing ploy aimed at out nation’s children. [...]
Part of what you’re paying for when you become the owner of a franchise, is their marketing system. (And, hopefully their marketing prowess.) But, how can you find out if their franchise marketing rocks? Luckily for you, the powerful business model of franchising has been around long enough to make it fairly easy to get answers [...]
Is it just me, or does time seem to be speeding up? (I don’t mean to get you depressed) I’ve been a very active (42,000+ Tweets) Twitter user for 5 years, now. Amazing. Twitter has been the most useful tool in my social media toolbox, and one of the reasons for it is that I’m [...]
