The Franchise King
Allow me to post this question, Mr. or Mrs. Franchise Buyer: If you had an opportunity to buy a franchise that had has huge name-recognition, would you be willing to risk it all to become a franchisee? I’ll wait for your answer. The Franchise Brand’s Promise Let’s assume that you had a once-in-a-lifetime opportunity [...]
Owners of retail franchises only have so much space to work with. It’s limiting…so as an Owner, you can pretty much only sell what your customers can see and touch. So, when corporate decides to add a brand-new product line that’s going to take a significant portion of your shelf space, you-as a franchisee, may [...]
(Courtesy of sa_ku_ra, on Flickr) I’d much rather win a jackpot than get into one. Do you remember how you felt when you said something or did something that you later regretted? Well, I do. Right now. Part of my recent keynote speech at the Franchise Brokers Association Conference included my take on “The [...]
If you want to be a successful franchisee, it’s important to stay up on things. Take marketing for instance; there are always new innovations being introduced and while all of them may not be good…or even useful for you to spend time learning about, some of them are. Your franchisor will certainly try to keep [...]
(From Katie@ Flickr.com) When I joined my late father’s franchise consulting firm in 2001, Curves For Women was a hot franchise concept. Thousands of franchises were up and running all over the US. By 2005, there were around 8,000 of them. But now? Being Gary Heavin Can you imagine what it must have felt [...]
(This is a guest post from Dylan Mazeika) One of the biggest challenges in today’s business environment is to figure out how to combat the ups and downs of recession era sales. This task is an even greater challenge for a franchise, often forced to adhere to established guidelines related to marketing and promotions. That [...]
